With the term plot, we mean the division of the territory into sectors, of a region characterized by a fragmentation of the different areas. In the oenological environment the word indicates the same distribution of a partly more specific terroir, characterized by singular properties.
The particularity of each plot, precisely, brings a defined character to the wine that will be produced in this environment. For this reason, it is necessary to highlight these different production areas and transmit their variety through a device capable of achieving the objective in an effective way.
So, cartography presents itself as the most successful instrument: the capacity of the image to make understand, at a glance, the differences between the plots is without equal.
To highlight the variety of the range
In analyzing in detail the motivations for using a parcel map, we must mention the possibility of emphasizing variety. As already said, each plot is characterized by unique properties, which are found in the wine and in its specific production: it is useful to show and inform (especially in the tasting phase) about the variety of the areas. Through the map of the plots it will be possible to highlight the variety of wines and the consequent variety of properties and appellations.
To image the differences of terroir and therefore the organoleptic differences
Each parcel has its particularity which will be transmitted to the wine and its properties. Therefore, we must emphasize the different origin of the wine, the different grape varieties that compose it, to confirm the correspondence with the flavor and the organoleptic qualities. The plot and therefore the locality are closely linked to the conception of the terroir as a set of biological and human characteristics and the interaction between different factors that allow the birth of a particular wine.
It affirms, once again, how essential the plot map must be for a complete tasting experience.
Finally, from a perspective of the sensory dimension of tasting, the power of everything related to communication increases. The image has, by nature, an aesthetic power in its visual being: the figuration, in fact, can contribute to modifying the perception of the tasting experience.
In this case, the image and its power and sensoriality merge, understanding the usefulness of a vision of the whole through the map: showing in an aesthetic possibility a necessary aspect will allow a totalizing experience. The symbolic vision, in colors and figuration, approaches in a corresponding way, to the perception.
Summarizing, we find in the image the need for information and to highlight the variety of wines (from a more technical point of view) but at the same time the possibility of contributing, through the communicative aspect of the image and aesthetics of figuration, to find a union between the visual symbol and that of taste.
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