Talking about the terroir by showing the terroir: how to use our application for your BtoB meetings

26, Sep 2021 | Technology

Visual BLog how to use our application for your BtoB meetings

Terroir is a fashionable concept, more or less defined, which consists of presenting where wine is produced, sometimes even beer and increasingly spirits. It's talking about the soil, the subsoil, the climate, the weather: in short, about these more or less technical concepts that nevertheless fascinate people.
Talking about the terroir is important because it reveals how a bunch of grapes is not “just a bunch”. It was produced from a vine stock in a certain soil, which gives it certain characteristics, depending on the climate, the vagaries of the weather. And these variables explain the uniqueness of this cluster: no two are the same.

The terroir shows itself above all

If the terroir fascinates, it is because it is tangible. The Earth reminds us of our roots, places us in a known universe. Not everyone is a farmer, but everyone knows the concept of cultivation. So, talking about the ground is already a positive point in your commercial approach.
Next, your professional customer wants to know how your product is more than just a drink or just a wine. He wants to be convinced of the interest of paying a certain sum to acquire your wine and how to convince his own customers to buy your wine.
The mistake would be to explain to him face to face: “my wine is produced in a climate of northern Burgundy, in the town of Beine, on the steep slope of a secondary valley of the Serein.” The description is precise, but does it lead your client to travel from their headquarters to your vineyard? Does he realize that he is in France, in Burgundy, in Chablis, in a plot called Vau Ligneau?

A map that gradually zooms in from the Earth, gradually descending into the macro then the micro is ideal: it puts into perspective, it contextualizes. Then you can go into the details, show the environment.
In short, the terroir to be felt must be visualized. If your client is miles away from your estate, there's nothing like an interactive map that allows you to gradually zoom in on your vines.

The terroir is less technical with a menu

But the terroir is so technical.

Let's go back to our Vau Ligneau climate: “formerly a valley covered with forests or the presence of a small bird? There are many hypotheses about the origin of this name Climat de Chablis Premier Cru. On the left bank, only four Climats are not subdivided into secondary Climats and are the standard-bearing Climats only in themselves: Vau Ligneau, Côte de Léchet, Chaume de Talvat and Côte de Jouan.”

Without a card, any interlocutor is lost. You have lost him with your details which mean nothing to him.

And yet, these details tell a story, that of these magnificent vines. So that it evokes beautiful images, show these images: show the map, show these famous 4 climates. In short, illustrate your point. Even a professional who knows the Chablis region perfectly will be transported by reviewing these names, repositioning them and perhaps browsing the different panoramas offered by the map.

The representation of the terroir invites the customer to travel

Because the first effect of a card is to make you travel.

It allows you to discover countries, regions, vineyards. It allows you to locate known names, less known. It reminds us of memories of tastings, memories of walks. In short, the cartographic representation of the terroir invites your private or professional client to travel.

Today, professional applications make it possible to offer different functionalities both for displaying several base maps (appellation, soil, subsoil, etc.) and also for displaying panoramas.

So instead of talking about terroir, show it first. On your site, on your smartphone, via paper maps, in brochures: the terroir is the beginning of your story, of your wine.

For further…

How do we collect data for geoVINUM?

How do we collect data for geoVINUM?

Accuracy of information is a fundamental aspect of our mapping technology. Our goal is to provide you with the most accurate data on wine geography. How is this search for information going and why...

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photo Audrey Chaillet
Audrey Chaillet

Audrey Chaillet is the founder of EtOH, a WSET graduate and author of numerous articles on wines and spirits and contributed significantly to the creation of the geoVINUM cartographic database.

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