How effective is video in showing your terroir?
More and more, talking about terroir is not enough. It is essential to be able to show it, to explain its characteristics to its customers and consumers, to be able to make the link between man and territory tangible, by talking about geography, landscape, production stages and everything that concerns the realization of wine beyond the mere manufacture of the drink.
To talk about a terroir and explain the history of wine, the emotion in the realization, in particular in the place of production, the video presents itself as a very effective means.
In a society heavily surrounded by images, the view and understanding at a glance offered by video is a great possibility.
To each terroir, a landscape
The terroir, as already partially said, constitutes the relationship between human beings and the geographical environment of production: for this reason, a fundamental part of the terroir can only be the landscape, with all the sentimental nuances it contains. This is why showing the original terroir, the place of production, the landscape and the emotions contained in the sight, can help to get even closer to wine.
Sensory and experiential marketing
The emotional and emotional aspect of selling has been studied over time and as marketing strategies, especially today, are based on creating an experience for the customer.
First, we must consider that many of the companies have dedicated themselves to researching and applying ideas that are interested in creating an atmosphere in their stores. We consider this factor to understand as in the most contemporary marketing – even if we are talking about the concept of consumer experience of the 80s – the experiential question has become a necessity.
We can define experiential marketing as a variation of marketing that offers the consumer the elements so that he, through his perception, produces a hedonic experience linked to society (to the brand). This experience will be the cornerstone of the interest of the customer, who will remember it and live it again and examples can be found in the design or the use of perfumes in the store.
The fundamental principle is to build a connection with the consumer through the emotion of an experience and by provoking sensations that he will recall.
The added value of geoVINUM videos
Building a sensation and a link between producer and customer is essential and, as we have already said, wine is the result of a conjunction between geography and biology, between landscape and human.
The environment of oenology constitutes the best chance to set up a strategy of sensory marketing, because the tasting of the interest for the wine is based on a fusion of technique and passion, of study and sensation. The sensory aspect of wine is found in the terroir, the landscape from which the drink is made and it is necessary to share this emotional side with the customer.
For this reason, videos are an added value to the sale, a digital experience that offers unique sensory possibilities. The video offers a clear overview of your production which is not limited to technical notions but allows the recipient to enter your environment, to experience it and to experience the emotions contained in your wine.
Would you like to have a video of your plots? Discover our geoVINUM Video product.
